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    Home > Production Services > Capabilities > Automated Workflow
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Anderson Direct Marketing
Automated Workflow
Integrated Capabilities

Automated Workflow

Today's marketers have more tools available to them than ever before, more ways to communicate to customers and prospects, more riding on the success of their efforts — and less time to manage it all.

In answer to those challenges, we've developed workflow processes that make program management easier for our clients. By automating processes, making reports available online 24/7, and taking advantage of our experience to deftly manage the most complex programs, we're able to lighten the load for our clients — while providing an even better level of service. We accomplish this by combining our end-to-end capabilities, our devotion to constantly improving workflow, our dedicated account professionals, and our innovative technologies.

Here are just a few of the ways that Anderson uses automated workflow to make project management easier for our clients:

Print on Demand
Anderson's Print on Demand system is an end-to-end, integrated online service for ordering print materials and managing print assets. With PrintValet, you can easily order items 24 hours a day, 365 days a year, from a centralized repository for all print materials.

DM Valet
DM Valet is a specialized version of Anderson's Print on Demand system developed especially for agents, resellers, franchisees, and their parent companies. Learn more about DM Valet.

End-to-End Fulfillment
When it comes to customer contact, every link in the chain is important to your relationship. That's why our end-to-end services include offer fulfillment. Whether you're fulfilling a request for literature, or mailing branded coffee cups as part of a promotional campaign, we can produce or acquire the products; inventory, ship, and track them, and manage the program for you. We even offer online inventory reporting for your convenience.

Clients use online inventory reporting Includes premiums

Online Proofing
Our online proofing system increases the speed and efficiency of the printing process, while decreasing the margin for error. This provides you with quicker turnarounds, quality printed materials, and cost savings over traditional proofing.

Variable Data Printing
With the right content management, variable data printing can be an extremely powerful direct marketing tool. At Anderson, we work directly with our clients' marketing and IT departments to develop and manage the graphics, image files, text, and personalization required for each campaign. Together with our clients, we also develop and manage the programming logic that determines which components should be combined to create uniquely personalized campaigns. Our proprietary content management system handles thousands of job orders each day. It's one of the most robust solutions available to marketers and their agencies. Learn more about Variable Data Printing.

 

"Anderson Direct continues to exceed our expectations in customer service and streamlining our inventory management and fulfillment requirements. We are extremely pleased with Anderson Direct and our fulfillment program".

— Pharmaceutical Client


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